"As a painter and an artist that has been inspired by how beauty is perceived globally, it is very important for me to create a universal brand."
Mohammed Hindash is an artist born and raised in Dubai, United Arab Emirates. Hindash studied and graduated with a degree in Studio Art, and later gained his exposure internationally for being one of the leading pioneers in makeup artistry and photography. Hindash began as a painter and YouTuber reaching over 68 Million views with 1.7 million subscribers. Crowned as one of the hottest makeup artists in the industry, the beauty mogul encapsulates the entirety of his artistic journey. Transitioning from portrait paintings to makeup and photography - and now into his own brand, his most intricate masterpiece.
Timeless. Authentic. Innovative. The brand's drive stems from creating complex cosmetic masterpieces inspired by the true foundation of art.
"Art and beauty has always been an extension of me, so when I started experimenting with photography I knew I wanted to give into the world of cosmetics through make up artistry. It felt like a seamless, natural transition from being a painter."